Save Time With a Detailed Audience Analysis

About DSA

Darryl L. Sink and Associates, Inc. (DSA) helps organizations design and develop learning and performance solutions that get results. DSA works cooperatively with organizations to:

  • accomplish internal custom projects
  • train and educate their internal staff in Instructional Systems Development.

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DSA Tips Newsletter Archive

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Darryl’s tips are now conveniently organized not only by published date, but by these topics:

  • Project Management
  • Front End Analysis
  • Design Strategies
  • Instructional Strategies/Techniques
  • Measurement/Evaluation
  • Implementation
  • Professional Development
  • Coaching with DSA Tips

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Many instructional designers design for the same target population over and over again. For example, you develop courses only for first line managers, or only for accountants. In these cases, consider a more detailed audience analysis that identifies a wider range of characteristics and preferences than you would normally complete.

If your whole department develops for the same audience over and over again, consider a detailed audience analysis study as a departmental project for all developers to use and periodically update. This will save time in the long run.

Don't forget, however, to check out the target audience's current knowledge and skills related to your specific topics on each new project.

See you next time,