Interview Analysis: Faster, Easier, More Accurate

About DSA

Darryl L. Sink and Associates, Inc. (DSA) helps organizations design and develop learning and performance solutions that get results. DSA works cooperatively with organizations to:

  • accomplish internal custom projects
  • train and educate their internal staff in Instructional Systems Development.

Check out DSA presenters and Consultants at

DSA Tips Newsletter Archive

If you haven’t visited the tips archives lately, check it out –

Darryl’s tips are now conveniently organized not only by published date, but by these topics:

  • Project Management
  • Front End Analysis
  • Design Strategies
  • Instructional Strategies/Techniques
  • Measurement/Evaluation
  • Implementation
  • Professional Development
  • Coaching with DSA Tips

We have lots of great ideas just waiting for you to use!

Tap into DSA’s expertise and experience!

Call me at 831-649-8384 or email me at

Bring our expert presenters on-site with a workshop from DSA. Click here for details. Call or E-mail Jane Sink to help you decide which workshops are right for your group.

One of the most common data collection techniques for Needs Assessment and Needs Analysis Studies is interviews. Here's a technique we have used successfully on many needs analysis projects. It is faster, easier and more accurate.

While conducting the interviews, record them with a good recorder and have them transcribed. A court reporting company or the services of a conference call center (if telephone interviews are used) will take the burden of transcription off of you and will speed the process.

The court reporters or the conference call centers will provide an electronic copy of the interview, as well as a hard copy, usually within 48 hours. Using this process, electronic copies of all interviews can be available within two days of the last interview.

Once the electronic copies are received, the comments can be sorted into problem categories. Comments are then summarized within each category. Recommendations are built from the summary information. This process makes the report more accurate (better) because what people actually said has been captured, rather than relying upon notes. The process moves more quickly using transcription services (faster), and it is certainly less time consuming and laborious (easier), compared to having instructional designers undertake all the work. The time and effort of instructional design professionals are saved for analysis, summarization, and recommendations.

This technique is also excellent for interviewing content experts, especially those that you must interview by telephone.

See you next time,