Benefits Statements Add Affective Power

Part 1 - Link Employee Performance Plans to Organizational and Departmental Needs

About DSA

Darryl L. Sink and Associates, Inc. (DSA) helps organizations design and develop learning and performance solutions that get results. DSA works cooperatively with organizations to:

  • accomplish internal custom projects
  • train and educate their internal staff in Instructional Systems Development.

Check out DSA presenters and Consultants at

DSA Tips Newsletter Archive

If you haven’t visited the tips archives lately, check it out –

Darryl’s tips are now conveniently organized not only by published date, but by these topics:

  • Project Management
  • Front End Analysis
  • Design Strategies
  • Instructional Strategies/Techniques
  • Measurement/Evaluation
  • Implementation
  • Professional Development
  • Coaching with DSA Tips

We have lots of great ideas just waiting for you to use!

Tap into DSA’s expertise and experience!

Call me at 831-649-8384 or email me at

Bring our expert presenters on-site with a workshop from DSA. Click here for details. Call or E-mail Jane Sink to help you decide which workshops are right for your group.

I learned this trick from my dear friends and colleagues Harold Stolovitch and Erica Keeps. We were working together on a course titled "Change And You" designed to help people work through significant changes they might encounter in their work environment. As Harold and Erica wrote the key objective for each lesson, they included a benefit statement with the objective. It was kind of a 'What's In It For Me' statement. This turned out to be a big help to the whole design team, our client, and the students.

The benefit statement helped identify the affective (desired attitude) part of the lesson. I have since used this trick many times, especially in courses where there is a large affective component (e.g. when introducing a significant change, a new technology, or a new company-wide initiative). Writing the benefit statements also comes in handy for creating a course description when you are ready to market your program internally or externally.


Here is an example from one of the modules in the course "Change And You" for a module titled The Impact of Change:

Here are a couple of examples I recently wrote for a one-day workshop titled Instructional Design: Reinforcing Fundamentals and Providing Advanced Skills.

For a module titled Content/Task Analysis:

For a module titled Working With Subject Matter Experts:

I hope you will give this a try and discover writing benefit statements for your Key Objectives can help expose the affective component of your lessons.

See you next time,