Darryl L. Sink and Associates, Inc. (DSA) helps organizations design and develop learning and performance solutions that get results. DSA works cooperatively with organizations to:
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I learned this trick from my dear friends and colleagues Harold Stolovitch and Erica Keeps. We were working together on a course titled "Change And You" designed to help people work through significant changes they might encounter in their work environment. As Harold and Erica wrote the key objective for each lesson, they included a benefit statement with the objective. It was kind of a 'What's In It For Me' statement. This turned out to be a big help to the whole design team, our client, and the students.
The benefit statement helped identify the affective (desired attitude) part of the lesson. I have since used this trick many times, especially in courses where there is a large affective component (e.g. when introducing a significant change, a new technology, or a new company-wide initiative). Writing the benefit statements also comes in handy for creating a course description when you are ready to market your program internally or externally.
Here is an example from one of the modules in the course "Change And You" for a module titled The Impact of Change:
Here are a couple of examples I recently wrote for a one-day workshop titled Instructional Design: Reinforcing Fundamentals and Providing Advanced Skills.
For a module titled Content/Task Analysis:
For a module titled Working With Subject Matter Experts:
I hope you will give this a try and discover writing benefit statements for your Key Objectives can help expose the affective component of your lessons.