Are You Doing Everything You Can to Get Full Attendance in Your Programs?

About DSA

Darryl L. Sink and Associates, Inc. (DSA) helps organizations design and develop learning and performance solutions that get results. DSA works cooperatively with organizations to:

  • accomplish internal custom projects
  • train and educate their internal staff in Instructional Systems Development.

Check out DSA presenters and Consultants at

DSA Tips Newsletter Archive

If you haven’t visited the tips archives lately, check it out –

Darryl’s tips are now conveniently organized not only by published date, but by these topics:

  • Project Management
  • Front End Analysis
  • Design Strategies
  • Instructional Strategies/Techniques
  • Measurement/Evaluation
  • Implementation
  • Professional Development
  • Coaching with DSA Tips

We have lots of great ideas just waiting for you to use!

Tap into DSA’s expertise and experience!

Call me at 831-649-8384 or email me at

Bring our expert presenters on-site with a workshop from DSA. Click here for details. Call or E-mail Jane Sink to help you decide which workshops are right for your group.

DSA has been presenting in-house workshops on various aspects of instructional design for many years. We started to notice that some clients had full workshops with eager learners and a waiting list, while others struggled to barely make the minimums. We’re thinking: if you’re going to the trouble to set up a program or event, fly in people and a presenter, why not get as many people to attend as you can? So, working with Jane Sink, VP of Marketing at DSA we created a marketing package for each of our programs, and started sending it out to the in-company client to modify and send out to prospective learners, department heads, other divisions, even colleagues at other companies. We created the words, the client figures out to whom and where to send the information.

If you are working with a supplier ask them to help you put a promotional package together. If it is your own program, create a package for others to use.

The package includes: Biographical sketch of presenter, benefits-laden description of the program, a marketing plan with suggestions for keeping the people registered, a sample email announcement to send out, and a sample phone script to use when talking to others about the workshop.

We’ll never forget the first time this package was used. instead of a minimum (10 people) workshop, the client had 25 people signed up, and a waiting list. There was so much interest generated, another workshop was scheduled immediately with this client. Wow! Powerful!

Take a look at the way one of our recent clients took our sample email message, and modified it to paint a compelling picture for the attendees:

Although training is one of the common elements that binds us together, we all have different expertise, perceptions, and approaches for designing, developing, delivering, and assessing training. The purpose of the workshop is to bring us to a more common ground on how we design training programs and classes. Hopefully, taking away the same experience, the products and services we provide in our respective areas will spring from the same design and method and help foster more collaboration between teams, offices, and product areas.

Now isn’t that message more appealing and inviting than: Come to Required Workshop Monday Tuesday and Wednesday: Starts at 8am!

Create a marketing package that creates a compelling need, is easy to modify, and is effortless for others to pass along.

Our thanks to C. Fitz Ward, Sr. Training & Development Manager, SunGard HTE Inc. for sharing this with us.

See you next time,