At DSA, we don’t just teach the processes of innovative instructional design,
we actually do it, day in and day out.

About DSA


Darryl L. Sink & Associates, Inc. (DSA) has been designing and developing great learning experiences since 1981. DSA’s development teams focus on creating cohesive, integrated learning experiences using the latest design methodologies and instructional strategies.

DSA has worked with a wide range of fortune 500 companies spanning different industries and different content areas including technical training, management training, legal and regulatory training, and sales-related training.

DSA provides a full range of instructional design consulting services and teaches instructional design though our comprehensive instructional design curriculum. Workshops on Needs Analysis, Instructional Design and Development, E-Learning Design, and Evaluation provide the skills necessary to meet each attendee’s specific job responsibilities.

Jane Sink heads up the workshop business while Darryl concentrates on putting together world-class teams of instructional designers for the custom consulting side of the business. The synergy of practicing, as well as teaching, our craft, provides a one-stop customer experience.

Darryl Sink presents regularly at Training Magazine conferences, for the international conferences of ISPI (International Society of Performance Improvement), for many local ISPI and ASTD chapters, and Training’s Live & Online Certificate programs. He is a contributing author to two editions of the ISPI Handbook of Human Performance Technology, published by Jossey Bass, and ASTD’s Handbook For Workplace Learning Professionals. He is also the recipient of ISPI’s Professional Service Award for his service to the organization.

DSA is both involved in e-learning projects, while continuing to design for more traditional delivery systems and media formats. DSA received the Outstanding Instructional Product of the Year Award from the International Society for Performance Improvement (ISPI). This is the third time Dr. Sink has won this award from ISPI.

To find out more about DSA, explore our website or call 800-650-7465. Better yet, come see us in beautiful Monterey, California!
Today DSA encourages customers to evaluate such adult learning strategies as cognitive apprenticeship, problem-based learning, goal-based scenarios, and real world authentic learning activities as the cornerstones of an efficient, effective, and appealing learning experience. These are always considered while never losing sight of the business drivers for a project.