At DSA, we don't just teach the processes of innovative instructional design, we actually do it - day in and day out.


Darryl L. Sink and Associates, Inc. (DSA) designs and develops learning and performance solutions that get results for business, government agencies, and non-profits. With over 1000 projects developed, our e-learning and instructor-led training solutions provide effective, efficient, and appealing learning experiences that are integral to employee performance in the workplace.

Congratulations to Monterey County Contracts and Purchasing, which continues its winning ways!

Contracts and Purchasing, which is a division of the CAO’s Office, has been awarded the first “National Achievement of Excellence in Procurement Award” (AEP) presented by the National Procurement Institute (NPI). The AEP Award recognizes the County’s ongoing efforts to implement best practices and transform county-wide procurement practices.

“This is an award given by our peers, through a very lengthy submission and review process,” explains Contracts and Purchasing Officer Mike Derr. “We have to identify our ability to meet a number of specific goals and accomplishments established by the review committee. It is a very prestigious award, one that identifies our team’s efforts to embrace and implement excellence in the public procurement profession.”

Monterey County Wins Award for Project Developed in Collaboration with DSA!

The County of Monterey won a 2015 Achievement Award for its “Contracts & Purchasing Academy”, a multi-faceted change effort involving new standard operating procedures and a blended learning and certification program. The DSA team is proud to have collaborated with Monterey County on the success of this outstanding project.

Michael Derr, Contracts/Purchasing Officer & Fleet Business Manager, stated, “We should all be very proud of not just the acknowledgement and the award, but what the Academy itself has accomplished with its internal benefits of having… contract and procurement professionals performing the procurement functions in a more effective and instrumental fashion [and] making Monterey County a leader and innovator…”

DSA Workshops

Now that DSA has shifted to offering exclusively in-company and private workshops, we have been able to focus on the unique issues facing each group. Recently, the DSA team delivered successful workshops to several companies and non-profits, including:

  • Hilton International (webinar)
  • The Zenith Insurance Company
  • Georgia State University
  • Robert Half International

Contact DSA to learn more about our workshops. And don’t forget, we offer The Course Developer Workshop – Online, available 24/7.

Live and Online Certificate Program: Instructional Design: Performance-Based and Results-Focused (4 online sessions)

Presented by Dr. Tom Welsh and Sponsored by Training Magazine. These online workshops start on the following dates:

Each workshop is comprised of four 2-hour online sessions.

This interactive certificate uses real world, practical examples to explore each phase of the instructional design process and shows you how to apply them in your project. You’ll work on your own e-learning or instructor-led project and learn just what you need to produce a highly effective end product.

We’ll examine the business and individual needs for your training program, how to accommodate adult learners, instructional strategies to meet your goals, and more. You will receive numerous job aids and examples to hit the ground running. Each session lasts 2 hours.

Bonuses! You’ll receive a 101 page participant guide containing job aids, examples, worksheets and key points to remember for you to use as you design and develop your courses. You will have the opportunity to submit your project work during the certificate program for feedback by your instructor.

The Course Developer Workshop – Online

Online lessons – now updated – are available to you anytime-24/7. You will work on a project of your own, with the expert help of a DSA senior-level instructional designer who will offer detailed feedback on your lessons. This is a one-on-one experience designed just for you and your particular project.

You will receive The Course Developer Workshop Participant Guide–247 pages full of job aids, examples, tools and tips for design/development success. Each step through the workshop is a clearly explained lesson, with examples and learning activities, presented by Dr. Darryl Sink.

  • Cost? All of this for $799.
  • Have A Group? Consider an In-Company workshop–we’ll come to you!

More Info…

Here’s what people are saying about The Instructional Design Workshop:

“Completed the session just today and within one hour I had already found a new use for a team project that was a little “out of control” that really helped get us back on track!”

“I’m already re-working the learning objectives of our various training classes.”

“It was performance-based. We worked on real projects.”

“I want you to know that this course has been extremely helpful in helping me to re-structure my course. I feel that the design is more user-friendly because of its structure and alignment with the key objectives. I am actually excited about the design process now!”

“The Instructional Design course provided me with a fundamental understanding of course development. I experienced several “Ah-Ha” moments during the class. Support of my colleagues and understanding of my customer’s needs has been greatly improved. Thank you.”

Dr. Sink’s TIPS Newsletter

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Monterey County: Contracts and Purchasing Academy

The DSA Design Team

DSA was contracted to work with the Contracts and Purchasing (C&P) Department of Monterey (CA) County to create a Contracts and Purchasing Academy for those performing C&P job functions in the county’s 27 departments.

The academy consists of 7 e-learning modules, 6 half-day instructor-led courses (2 lessons on the Mechanics of Contracts and Purchasing, and 4 on the Art of Contacts and Purchasing), and also Structured On the Job Training with performance-based activities.

DSA created Standard Operating Procedures for each of the identified procedures that are the core of the E-learning and the instructor-led training, with practice using the SOPs back on the job.

DSA creatively synthesized a very complex topic into an achievable solution, with a comprehensive approach to meeting identified needs of a decentralized (27 departments) organizational function. The Academy premier took place in early September and will run continuously through May of 2015 and then quarterly thereafter.

Give Darryl a call at (831) 649-8384 to hear the great story about the process and team DSA used to create this Academy in an extremely tight timeframe.


DSA Goes to Shanghai, China

Click to view some pictures from the workshop

The Course Developer Workshop was presented in China in November, 2013 by Darryl Sink, who was assisted by Jane Sink. The materials and slides were translated into Chinese and there was a translator for each session. Plus, everyone in the class spoke at least some English, which also helped us communicate. The students were fantastic! They were enthusiastic, engaged and everyone learned a great deal! Each student worked very diligently on their modules, and they were very excited to learn and be able to apply the process of instructional design. DSA offered a Train-The-Trainer to two students in Monterey, CA who will be presenting The Course Developer Workshop in China in 2015.   

Free Downloads from DSA

Read about the history of ISD models and basic learning theories in Dr. Sink’s recent chapter in the ASTD Handbook – The Definitive Reference for Training & Development (2nd edition). Also ISD: Faster, Better, Easier (PDF), published in ISPI’s Performance and Instruction Journal. More…


Feedback from Satisfied Customers of Darryl’s
Training Magazine “Live and Online” Session
      • The course material was direct and I was easily able to relate it to the real world. I greatly appreciated the practical tools and job aids which I implemented in into my job immediately. I really feel the course increased the quality of my training products.Janice Lopez
        Director, HR Business Partner
        Square Two Financial
      • As a new member to the field, I was able to learn so much information in such a short amount of time.Jamye Johnson
        Instructional Designer
        Fidelity Investments




New ONLINE Education Doctorate (Ed.D.) program at Indiana University!

The Instructional Systems Technology (IST) Doctor of Education (Ed.D.) degree program is designed for individuals seeking to be practitioners in instructional design and human performance improvement.  Indiana University (and the IST program) is Darryl’s Alma Mater.

Master of Science in Instructional Science and Technology, at CSU, Monterey Bay!

There are 2 different MIST tracks that you can choose from: the fully online MIST program is presented in conjunction with CSU Online and Extended Ed, and the MIST blended program. The blended program is somewhat less expensive and requires that you come in person to the CSUMB campus for 5 weekends during your program.